NDS Cognitive Labs

Rapid, cost-effective implementation of Conversational AI, Digital Transformation and Outstaffing Solutions delivered through highly skilled technology professionals in Mexico

NDS Cognitive Labs rapidly and affordably implements sophisticated conversational AI, cloud, and outstaffing solutions for start-up, mid-market and enterprise companies seeking competitive advantage, resilience, and growth. Delivering essential innovation and a collaborative team experience, we offer three flexible implementation models, from complete software development and implementation services to Outstaffing and Global In-House Centers, drawing from our exclusive access to 20,000 highly skilled technology professionals.

Co-located in Mexico and the United States and serving North America, South America, Europe and India with highly skilled technology teams trained in U.S. and global standards, we are aligned with top global technology platform companies including IBM, Amazon, Microsoft, Google and LivePerson among others.

For nearly two decades we have led the development of cognitive computing and technology innovation in Mexico. A founder of the first cognitive computer association in Latin America, we drive the growth and development of technology talent through teaching and affiliations with four of Mexico’s leading technology Universities including Monterrey Institute of Technology, National Autonomous University of Mexico, Universidad Iberoamericana, and Instituto Politécnico Nacional.

In addition to our efforts to advance technology throughout the world, we’re proud to support the Teletón Foundation’s Children’s Rehabilitation and Inclusion Centers where we contributed a chatbot to answer questions about donations, conditions, disabilities, locations and more.

Our team

NDS Cognitive Labs is led by technology experts, educators and brothers Gustavo and Ricardo Parés, who are passionate innovators of superior customer experiences for some of the world’s largest companies.

Gustavo R. Parés, Founding Partner and CEO

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs as founding partner and CEO, designing and implementing digital transformation, cloud computing and conversational AI solutions, advising clients and teaching students in North and South America, Europe, South Korea and India.

Ricardo L. Parés, Founding Partner and COO

Ricardo Parés is a serial entrepreneur focused on business, sales and marketing and a global speaker and media contributor on the topics of Data Science and Customer Experience. Well known for thought leadership, continuous innovation and expertise in emerging technologies such as 3D Ads and Immersive Customer Experiences, Parés is a frequent speaker in the United States, Canada, India, Mexico and Europe.

Careers (Spanish language)

Interested in working with NDS Cognitive Labs? Join our global network of 20k highly skilled technology professionals.

News and Events

Internet of Things Ensures Safe Drinking Water for Mexican School Children

Mexico City metropolitan area has 19 million inhabitants, many of whom face water shortages. The Internet of Things is being used to ensure the availability of safe drinking water by using a cloud- based software that predicts when maintenance is needed.

TechCrunch: In the Race for Tech Talent, the US Should Look to Mexico

The global tech sector is booming, and as technologies like cloud and AI accelerate their growth, the demand for tech talent outpaces supply globally.

CIO Magazine: Digital Transformation Made Easy

The Covid-19 outbreak has increased the need for resilience, efficiency and productivity. Those who fail to adapt risk falling behind in product and service delivery, and customer engagement processes.

Chatbots: improving customer service and satisfaction

Artificial intelligence (AI) is transforming customer service as more companies search for innovative technologies. AI-based chatbots are the most effective solution for omnichannel service, instant response, reducing costs, and improving customer satisfaction.

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Let’s discuss how we can help you meet your business objectives with fast, affordable technology development in Mexico.