NDS Cognitive Labs

Rapid, cost-effective implementation of Conversational AI, Digital Transformation and Outstaffing Solutions delivered through highly skilled technology professionals in Mexico

NDS Cognitive Labs rapidly and affordably implements sophisticated conversational AI, cloud, and outstaffing solutions for start-up, mid-market and enterprise companies seeking competitive advantage, resilience, and growth. Delivering essential innovation and a collaborative team experience, we offer three flexible implementation models, from complete software development and implementation services to Outstaffing and Global In-House Centers, drawing from our exclusive access to 20,000 highly skilled technology professionals.

Co-located in Mexico and the United States and serving North America, South America, Europe and India with highly skilled technology teams trained in U.S. and global standards, we are aligned with top global technology platform companies including IBM, Amazon, Microsoft, Google and LivePerson among others.

For nearly two decades we have led the development of cognitive computing and technology innovation in Mexico. A founder of the first cognitive computer association in Latin America, we drive the growth and development of technology talent through teaching and affiliations with four of Mexico’s leading technology Universities including Monterrey Institute of Technology, National Autonomous University of Mexico, Universidad Iberoamericana, and Instituto Politécnico Nacional.

In addition to our efforts to advance technology throughout the world, we’re proud to support the Teletón Foundation’s Children’s Rehabilitation and Inclusion Centers where we contributed a chatbot to answer questions about donations, conditions, disabilities, locations and more.

Our team

NDS Cognitive Labs is led by technology experts, educators and brothers Gustavo and Ricardo Parés, who are passionate innovators of superior customer experiences for some of the world’s largest companies.

Gustavo R. Parés, Founding Partner and CEO

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs as founding partner and CEO, designing and implementing digital transformation, cloud computing and conversational AI solutions, advising clients and teaching students in North and South America, Europe, South Korea and India.

Ricardo L. Parés, Founding Partner and COO

Ricardo Parés is a serial entrepreneur focused on business, sales and marketing and a global speaker and media contributor on the topics of Data Science and Customer Experience. Well known for thought leadership, continuous innovation and expertise in emerging technologies such as 3D Ads and Immersive Customer Experiences, Parés is a frequent speaker in the United States, Canada, India, Mexico and Europe.

Careers (Spanish language)

Interested in working with NDS Cognitive Labs? Join our global network of 20k highly skilled technology professionals.

News and Events

Especialistas en Inteligencia Artificial e ingenieros mexicanos, los nuevos perfiles en Tecnologías de la Información que están causando furor en las empresas estadounidenses

NDS Cognitive Labs, especialista en tecnologías de IBM, Microsoft, Amazon, Google e Intel ha hecho pública su oferta de talento especializado en TI a través de la plataforma Fuga de Cerebros, enfocada en resolver el problema de la escasez de este talento a nivel mundial..

Global Demand for Technical Talent Transforms Mexico into Advanced Technology Development Hub

For a decade NDS Cognitive Labs has served the sophisticated technology needs of tech giants like IBM, Microsoft, Amazon, Google, and Intel with its NDS Technical Talent offering. Today we are making the offering available to help address the talent shortage worldwide.

Gustavo Parés Appointed to President of Global Information Technology Management Association

NDS Cognitive Labs founder & CEO Gustavo Parés has been appointed CEO of the Global Information Technology Management Association to lead the organization’s spirit of worldwide technology collaboration. Read more about his new role:

Internet of Things Ensures Safe Drinking Water for Mexican School Children

Mexico City metropolitan area has 19 million inhabitants, many of whom face water shortages. The Internet of Things is being used to ensure the availability of safe drinking water by using a cloud- based software that predicts when maintenance is needed.

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Let’s discuss how we can help you meet your business objectives with fast, affordable technology development in Mexico.