NDS Cognitive Labs

Rapid, cost-effective implementation of Conversational AI, Digital Transformation and Outstaffing Solutions delivered through highly skilled technology professionals in Mexico

NDS Cognitive Labs rapidly and affordably implements sophisticated conversational AI, cloud, and outstaffing solutions for start-up, mid-market and enterprise companies seeking competitive advantage, resilience, and growth. Delivering essential innovation and a collaborative team experience, we offer three flexible implementation models, from complete software development and implementation services to Outstaffing and Global In-House Centers, drawing from our exclusive access to 20,000 highly skilled technology professionals.

Co-located in Mexico and the United States and serving North America, South America, Europe and India with highly skilled technology teams trained in U.S. and global standards, we are aligned with top global technology platform companies including IBM, Amazon, Microsoft, Google and LivePerson among others.

For nearly two decades we have led the development of cognitive computing and technology innovation in Mexico. A founder of the first cognitive computer association in Latin America, we drive the growth and development of technology talent through teaching and affiliations with four of Mexico’s leading technology Universities including Monterrey Institute of Technology, National Autonomous University of Mexico, Universidad Iberoamericana, and Instituto Politécnico Nacional.

In addition to our efforts to advance technology throughout the world, we’re proud to support the Teletón Foundation’s Children’s Rehabilitation and Inclusion Centers where we contributed a chatbot to answer questions about donations, conditions, disabilities, locations and more.

Our team

NDS Cognitive Labs is led by technology experts, educators and brothers Gustavo and Ricardo Parés, who are passionate innovators of superior customer experiences for some of the world’s largest companies.

Gustavo R. Parés, Founding Partner and CEO

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs as founding partner and CEO, designing and implementing digital transformation, cloud computing and conversational AI solutions, advising clients and teaching students in North and South America, Europe, South Korea and India.

Ricardo L. Parés, Founding Partner and COO

Ricardo Parés is a serial entrepreneur focused on business, sales and marketing and a global speaker and media contributor on the topics of Data Science and Customer Experience. Well known for thought leadership, continuous innovation and expertise in emerging technologies such as 3D Ads and Immersive Customer Experiences, Parés is a frequent speaker in the United States, Canada, India, Mexico and Europe.

Careers (Spanish language)

Interested in working with NDS Cognitive Labs? Join our global network of 13,000 highly skilled technology professionals.

News and Events

Chatbots, the perfect ally for attracting customers in the "new normal"

It is highly likely that in the "new normal" online purchasing keeps increasing, turning chatbots into the perfect ally.

Customer service and chatbots, the ideal relationship

Chatbots can solve queries in real-time, making customer service efficient and effective

How is the pandemic accelerating technology adoption in enterprises?

The onset of the pandemic broke several business schemes and has forced companies to implement different technological tools in order to adapt.

How have chatbots significantly assisted the financial sector during the COVID-19 pandemic?

Chatbots are expected to handle up to 85% of financial transactions by the end of 2020. NDS Cognitive Labs reports multiple advantages of this technology.

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Let’s discuss how we can help you meet your business objectives with fast, affordable technology development in Mexico.